DIRECTOR | DESIGNER | ANIMATOR
Brand Film
IBM
2021
Brand Film

IBM Design Language Series – Architecture

How does IBM’s design ethos extend beyond pixels and into the construction of a workplace? We were tasked to make a film that answered this question and be inducted into company’s Design Language series.

Direction, Design, Writing: Erica Gorochow

Rep: Dress Code

Design: Miguel Rato

Animation: Harrison Vincent, Terra Henderson, Miguel Rato

Music and Sound Design: Ambrose Yu

Dress Code Head of Production: Tara Rose Stromberg

VO: Ruth Kavanaugh

Dress Code EP: Brad Edelstein

Dress Code ECD: Andre Andreev

A mixed media edit that is all about the transitions
Initial pitch ideas