Title sequence and branding for multi-part Docuseries
Netflix approached Spillt to create an opening sequence for their new docu-series “Remastered”. The sequence needed to combine music and crime in a dramatic/archival journey through imagery seen in the series. I was lucky enough to do a lot of design exploration for the concepts presented in the open and branding for the series.
REMASTERED INTRO SEQUENCE
DARK ROOM: STYLE FRAMES
Taking a different spin on the microfiche aesthetic, this style uses the action of reverse redaction as a primary visual element and also a narrative device. Fully redacted statements emerge from shallow focus and are revealed as the textural lines are removed. Large typography supports subtle microtype elements and gritty artist photography. The color palette is deep red and black for maximum contrast, serving as a nod to dark room development techniques, and as well as a tonal reinforcement for the often violent nature of the crimes outlined.
REEL 2 REEL: STYLE FRAMES
The viewer is thrust into the miniature moving parts of a reel to reel recorder. Typography and photography flick around the tension spindles, both printed and reflected on the tape and hardware. This stream of information being refined shares a visual parallel with a newspaper printing press. Headlines, journalistic information, and iconic music imagery are married together in a sophisticated cinematic sequence that embrace real world textures and lighting. The show logo is integrated into the physical audio tape showcasing scratches indicative of the process.
MICROFICHE: STYLE FRAMES
Deep in the microscopic world of microfiche, this styles makes use of archival photographs, redacted statements, and heavy lens distortion. Large typographic elements frame the compositions providing an eerie window into a mixture of stark artist imagery and supporting headline callouts. A red tape is seen throughout which signifies the end of a magnetic audio reel as well as a timeline of events.
RECORD LATHE: STYLE FRAMES
The viewer is taken through a frenetic slideshow of image and type only to reveal the microscopic grooves of a master record being printed. The design produced a gritty combination of witness statements, redaction lines, and displaced archival footage.