TVC

NEW BALANCE HIERRO BOA

Look development & animation for CG shoe commercial.

ABOUT

I had the pleasure of working with SPILLT on this high energy spot for the “New Balance Hierro Boa” running shoe. My tasks were all of the CG from the ground up, working closely with the client to make sure that their product looked as realistic as possible on screen. This included texturing, rigging, look development, lighting, and animation that could be quickly integrated into the edit. The shoe had to look great but we also had to showcase the integration of Boa’s technology and how it provides the best fit possible on a trail running shoe.

CLIENT

BOA

DATE

06/28/2019

ROLE

Art Director, Animator

STUDIO

SPILLT

NEW BALANCE HIERRO BOA

PRODUCTION STILLS
PROCESS